https://www.ljmatthewsart.com/work daily 1.0 2023-04-27 https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1658437858962-GHBDZE669O0XAYF7ZYGA/info.jpg Work https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1658504266056-65D1JEYKB61Y1WCUUU9C/iPhone+in+Hand+Mockup+blog.jpg Work https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1674835490980-BBYF1XC2WH9VAD7ZKLY2/LJMatthews_1_CCSN.jpg Work - Design, creation, and administration of website I designed and created a responsive website for CCSNA viewable in all screen sizes, using custom code to optimize readability. I now administrate it through popular CMS WordPress. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1682569168711-IHQGB3MFXS0ZH39WNSLH/LJMatthews_SharonHouse1.jpg Work - Redesign and rebuild of website I redesigned and rebuilt a responsive website in WordPress for the Sharon House Corporation. I ensured it was viewable in all screen sizes, using custom code to optimize readability. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1658435144185-L6JVM3CKVQHXVXZAWG4M/62.jpg Work - Email copy, design, mechanics, and marketing for Jack, Jill, and Cover Health I wrote, designed, and scheduled emails for Jack, Jill, and Cover Health, using Figma and Klaviyo. I also came up with ideas for sales and campaigns. Through data-driven copy and A/B testing, I raised open and click rates and increased sales. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1674744200432-5KI3G9O6AO0LK5PC2HSA/LJMatthews_JJCBrandVoice5.jpg Work - Written and designed brand voice guidelines for Jack, Jill, and Cover Health I created brand voice guidelines for Jack, Jill, and Cover Health, telehealth companies that operate fully online. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1674833932195-Q2UI7B2QJ3909SDH5KVE/1_cover_Free_A4_Brochure_Mockup_5.jpg Work - Accessibility guidelines and brand accessibility update to Jill Health's typography I created typography guidelines for telehealth company Jill Health guided by the latest WCAG guidelines at the time. I redesigned their brand typography to meet the new requirements, and updated it in the Jill Health Figma brand library. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1658433687541-FI1J1Y9DFVLGO5O0XOWD/1.jpg Work - Site copy for Jack, Jill, and Cover Health I wrote web copy and assisted in web design for Jack, Jill and Cover Health. This included organizational work such as creating a brand library for Cover Health in Figma, and updating Jill’s. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1628219557649-DP13TDLMV9DJTCQ5K0KV/LJMatthews_branding1.jpg Work - Personal branding I designed branding for my own business with a brand palette, typography, responsive logo, icon, patterns, motion graphics, and more. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1628217018246-KK9D4ZTWLPG6KUP1EF6B/LJMatthews_eclipse4.jpg Work - Eclipse Cafe is a project that involved creation of a business, and then branding for it I designed branding for Eclipse Café, creating a brand palette, typography, logo, patterns, guide, and more. Adobe Illustrator, InDesign, and Photoshop were all used. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1678523605597-IAJ3YUNAHOMEXCJMCZOS/LJMatthews_Sinnamon1.jpg Work - A series of branding projects, created with Illustrator, InDesign, and Photoshop https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1674742976482-TFIHFSOR0RNRU5ZAPK1I/LJMatthews_1Tomesmith.jpg Work - Design and layout for a TTRPG booklet I designed the layout, covers, and set the typography for a Tomesmith release, a company that creates TTRPG content. I also created a template for future releases. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1678523306695-ER9J36FT5T2CP4QPTULE/LJMatthews_poster_film.jpg Work - A series of layout projects, created with Illustrator, InDesign, and Photoshop https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1628218750852-6VLCMG0O3LE7WS2NQPTR/LJMatthews_psa1.jpg Work - An academic project where we chose a non-profit to do a PSA campaign for. I designed a campaign for LGBTQ+ workplace advocacy group 'Out & Equal' I designed a campaign for workplace advocacy group Out & Equal from the concept up. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1628226662112-CF9IFLHYK4DTOJ6CQ1K1/LJMatthews_patterns1.jpg Work - Patterns made for a home furnishings business I created both raster and vector illustrations in Photoshop and Illustrator – later converting all to vector for production – to create these bright and playful patterns for a furnishings business. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1628218162374-7OJU34G4EOWT2VL2W8VS/LJMatthews_lgbtq2.jpg Work - Interactive e-book and print-ready version about LGBTQ+ flags and orientations I made an interactive LGBTQ+ e-book with InDesign, including a live table of contents, as well as a print-ready version. I created decorative monograms in Illustrator of each initial of the LGBTQ+ acronym (plus some) and designed layouts with skyscapes echoing the colours of their respective flags. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1629148957384-KP02IM1WCZ2DO8CO47S5/LJMatthews_taz1.jpg Work - A personal project where I created the illustration, text, and layout design of a book cover I designed a book cover for an episode of a popular podcast called ‘The Adventure Zone’. I created the cover illustration in PaintTool Sai and Photoshop, and designed the typography in Illustrator. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1628227892387-A180ULN52YDKBM8AH5HZ/LJMatthews_cookbook1.jpg Work - An academic project where I created a cookbook as an interactive e-book and print-ready book I designed a 150+ page cookbook in InDesign as an interactive e-book with live table of contents, chapters, and index, along with a print-ready version. ‘Food, FFS!’ is a light-hearted blog where the author focuses on recipes but also posts lovingly about their cat. I designed this cookbook to match that tone. https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1628226885181-WF2X8YJ7ATL64F3P6398/LJMatthews_pills2.jpg Work - An academic project where I redesigned a package to improve its function I redesigned an over-the-counter painkiller package in Illustrator as a template. I designed it with cooler colours, a clean layout, and a clear hierarchy of information. This creates a less complex design for customers looking for painkillers, who may currently be in pain and require simplicity. https://www.ljmatthewsart.com/about-contact daily 0.75 2023-04-27 https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/1628219986185-OGBHDXD9ZOOWCO0TLJD2/IMG_20200527_121323912.jpg About + Contact https://www.ljmatthewsart.com/lj-icon daily 0.75 2023-02-27 https://images.squarespace-cdn.com/content/v1/54d2eefee4b0f088793a0512/abae2a32-bb5a-4ba5-acdf-90ecd8402b48/lj_icon_110b.png LJ icon - Make it stand out Whatever it is, the way you tell your story online can make all the difference.